Intelligence in decision making involves scanning the environment, either intermittently or continuously. It include monitoring the results of the implementation phase of a decision making process.
Problem or opportunity
The intelligence phase begins with the identification of organizational goals and objectives related to an issue of concern and determination of whether they are being met. Problem occurs because of dissatisfaction with the status quo.
Dissatisfaction is the result of a difference between what people desire or expect and what is occurring. In this first phase, a decision maker attempts to determine...
Decision Making Process Phases
Decision making phases involves 4 major phases: intelligence, design, choice and implementing. The decision making process starts with the intelligence phase. In this phase, the decision maker examines reality, identifies and defines the problem. Problem ownership is established as well. In the design phase, a model that represents the system is constructed.
This is done by making assumptions that simplify reality and writing down the relationships among all the variables. The model is then validated and criteria are determined in a principle of choice for evaluation of the alternative courses of action that are...
Business Intelligence Architecture
Business intelligence (BI) has four major components: a data warehouse, business analytics, business performance management and a user interface. Data warehouse and its variants is the cornerstone of any medium-to-large BI system. Originally the data warehouse included only historical data that were organized and summarized so end users could easily view or manipulate data and information. Notice that the data warehousing environment is mainly the responsibility of technical staff, while the analytic environment also known as business analytic is the realm of business users. Any user can connect to the system...
Computerized Decision Support System
When managers want make a decision they need considerable amounts of relevant data, information and knowledge. Processing these, managers must be done quickly, frequently in real-time and usually requires some computerized support system.
1. Speedy computationsA computer enables the decision maker to perform many computations quickly and at a low cost. Timely decisions are critical in many situations, ranging from a physician in an emergency room to a stock trader on the trading floor. With a computer thousands of alternatives can be evaluated in the seconds.
2. Improved communication and collaborationMany...
Business Intelligence Today and Tomorrow
In today’s highly competitive business the quality and timeliness of business information for an organization is not just a choice between profit and loss, it may be a question of survival or bankruptcy. No business organization can deny the inevitable benefits of BI. Recent industry analyst reports how that in the coming years millions of people will use BI visual tools and analytics everyday. Today’s organizations are deriving more value from BI by extending actionable information to many types of employees, maximizing the use of existing data assets.
Producers, retailers, governments, special agencies and others...
The Major Characteristics of Business Intelligence
Enterprise software systems are designed as transaction processing tools and today the main job is to optimize an informed decision making process for users at all levels of the organizational hierarchy. Recent trends seem to indicate that access to key operational data is no longer the purview of executives alone. Many executives of manufacturing and service companies today are allowing (and even encouraging) low level managers, supervisors and analysts on the shop floor and in distribution centers access to operational performance data to enable better and more timely decision making by those employees.
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